COME ON IN
WHEN OTHERS GO ONE WAY
WE GO THE OTHER
WE ARE THE
RELATIVE ADVANTAGE
AGENCY
WHAT THAT MEANS
WHAT THAT
MEANS

No-one ever wins by spending less
money in the same places as
their competitors saying the same thing.

Relative Advantage is about finding the spaces in media
and creative which resonate with your audience - but
where your competition are nowhere to be seen.

CARRY ON
NO SACRED COWS
The question you shouldn't ask
is probably the one you should
NO BULLSHIT
Always tell the truth
no matter how uncomfortable
DON'T FOLLOW
THE HERD
We do things differently here
OUR
VALUES
WE GO WHERE
OTHERS DON'T
chef cooking pasta

CATEGORY CONVENTION

TIRED TRATTORIA TROPES

RELATIVE ADVANTAGE

STREET FOOD STEP-UP

RANA

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CATEGORY CONVENTION

LATE NIGHT LIQUOR NIGHTMARE

tequila rose pink gala ad

RELATIVE ADVANTAGE

PARTY IN PINK

TEQUILA ROSE

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CATEGORY CONVENTION

SYMPATHETIC SEA OF BLUE

RELATIVE ADVANTAGE

A COLOURFUL NEW CHAPTER

WELLSOON

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What we do

We tap into your Relative Advantage across four services

01

Media

Brands don’t win by spending less money in the same places as their competitors and saying the same thing, so we hunt for the spaces your competitors have overlooked or neglected. We prove it works, then scale it.

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02

Creative

Our in-house production studio, Supernova, can be involved in every part of the creative process. No fans of convention, we ask one simple question; how do we sail away from the sea of same and create something truly different?

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03

Brand Strategy

We ensure that your Relative Advantage runs through every part of your brand and business so who you are and what you have to offer is always front-of-mind.

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04

Insight & Effectiveness

From identifying and understanding your audience to creative testing and econometrics, we help clients make better informed decisions throughout the process.

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Our Clients

Work With
A Different
Kind Of Team

Work with us